

Virtually everyone knew what a music video was, and they wanted their MTV. At this point, viewers might have a few questions, like: Is this like a radio station on TV? What is a “VJ”? And what the hell is a “music video”?Ī year later, no one was asking that last question. This wasn’t a news channel it was “Music Television.” If they kept tuning in, they’d see clips and hear VJs talk about bringing you the latest in music videos. And then they’d hear a voiceover, with all the smooth patter of an FM disc jockey: “Ladies and gentlemen, rock & roll.” Cue power chords, and a flag with a network logo - something called MTV - that rapidly changed colors and patterns. The familiar sight of Neil Armstrong exiting his lunar module and walking on the moon would fill the TV screen. It has accumulated nearly 85 million views.In the wee hours of August 1st, 1981, someone flipping through their channels might have come across the image of a rocket blasting into space. Another (seemingly identical) copy of the video, uploaded onto YouTube by Vevo in 2009, lives on. Whatever happened to the original upload, this doesn't mean that you can stop worrying about getting Rickroll'd. According to Billboard, YouTube has not yet commented on the takedown. Labels and songwriters - not performers - are typically behind requests to remove videos from YouTube on copyright claims. It seems very unlikely that Rick Astley himself is to blame for letting us down. In a time before Twitter and Facebook dominated the internet, people used to get their kicks by fooling you into watching Astley's slick dance moves and listening to his dreamy voice. If you've never heard of this video, you must be new in these parts.


It's unclear why the video was removed from the service some seven years and 70 million views after it was first uploaded. The "original" copy of Astley's cheesy 1987 pop hit "Never Gonna Give You Up" - perhaps better known as the Rickroll video - has been pulled down from YouTube. Rick Astley's velvety vocals have been banished from YouTube.
